July 2017 Issue

Media Effect on Media: Progression of Political News and Tweets during India 2014
Francis P. Barclay

Abstract-Do the content and behaviour of one medium of mass communication affect another? Is the effect immediately felt or delayed? To answer these questions in the context of the 2014 Indian Lok Sabha elections, the top four English newspapers published from India—readership wise—and Twitter were chosen. Their political contents were mined and analysed from Jan 16 till May 12, 2014. Using cross-correlation in time-series analysis, the immediate and long-term effects of political news on Twitter trends or vice-versa were estimated. The analysis also measured the delay. These empirical results were used to theorise on cumulative effects of mass media of communication on each other, besides media interaction and integration.

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Corruption among Journalists: Prevalence and Practice
Arun P. Mathew & P. E. Thomas

Abstract—Corruption among journalists is an understudied area of communication research in India, though it has been a widely-discussed topic in the mainstream media. In the present study, as many as 15 journalists from Tier-2 cities in India were chosen for a qualitative research based on interviews. Journalists included in the study were reporters, sub-editors and photographers from English as well as language dailies. A set of questions on the existence of corruption, their involvement and the factors that could affect this unethical practice was served to the respondents. Based on these in-depth interviews, it can be cautiously assumed that bribery and corruption are prevalent among journalists in Tier-2 Indian cities. Several factors such as low pay, lack of education and lack of supervision were identified as reasons for the prevalence of corruption among journalists.

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A Motivation-based Perspective of Facebook Addiction
Anusha Venkat

Abstract—Building upon the uses and gratifications theory, the study views Facebook as a media entity that people use for the gratification of their social needs. As Facebook gains prominence as a social tool, overuse and dependence could lead to a pathological state of addiction, affecting the social lives of users. Hence, this study tests the relationships among the motivations to use the social network, extent of usage and addiction using a survey of Indian Facebook users (n = 300). Positive correlations were identified between the motivations to use Facebook and extent of usage and addiction, implying that the more a person uses the social network to satisfy social needs, more the chances are to get addicted to it, addressing the media dependency paradigm. Further, the study results revealed that those using Facebook for companionship needs and passing time are the most likely to become addicts. Also, significant positive correlations were identified among the different motivations to use Facebook, indicating that each of the motivations could develop and foster the others.

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Media Effect: Political Affiliation and Democratic Participation
Aiswariya S. S. & C. Pichandy

Abstract—This study aims to test the effects of assorted communication media on democratic participation of the users in the new media environment. But the main focus is on the new communication technologies like the Internet and mobile phone and their influence on democratic participation. With a sample of 209 media users from the Indian city of Coimbatore, a survey was conducted to evaluate the relationships among media exposure, perceived bias and democratic participation. Path analysis results showed that exposure to television, radio, internet and mobile technologies had a significant and direct effect on democratic participation, while the press and cinema exhibited mediated indirect effects. Further, political affiliation was also found to exert an indirect influence.

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ICT usage and effects among rural farming communities
Anju John & Francis P. Barclay

Abstract—To measure the extent of usage of information and communication technologies (ICTs) among rural farming communities and analyse its relationship with amount of farmrelated information consumed by them, a survey was conducted with 407 farmers from the Thiruvarur district in the Indian state of Tamil Nadu. Their usage of mobile phones, television, radio, newspapers and the internet was empirically measured and related to the amount of agricultural information they access. Factor analyses showed that their extent of usage of mobile phones was not related to their usage of other communication technologies such as television, radio and the Internet. Results showed that media usage had a strong and positive correlation with the amount of agricultural information acquired by the farmers and that traditional newspaper were the best medium to feed the farmers with farm-related information.

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