Volume 2: Issue 2: Dec 2018

Media Framing: A Comparative Newspaper Analysis of Kashmir Conflict 2016
Neethu Joseph & Francis P. Barclay

Abstract- To compare and contrast political frames used in the reportage of the Kashmir conflict of 2016, six English newspapers—three each published from New Delhi (national) and Jammu and Kashmir (local)—were chosen and a qualitative content analysis was performed on 648 news articles published during July 9-August 8, 2016. A manual analysis was performed to rate the news reports under six popular conflict-based news frames: attribution of responsibility, human interest, conflict, morality, economic and diagnostic/prognostic frame. Study results indicated a statistically-significant difference between national and local newspapers with regard to the usage of the chosen political frames. While the local newspapers mostly preferred human interest angle in coverage of the issue, their national counterparts heavily used the attribution of responsibility frame to editorialise the issue. The study results also indicated a statistically-significant association between place from where the newspapers were published and tone accorded to the reportage. Attribution of responsibility was the most popular frame used to cover this conflict.

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Stand-up Comedy: Online User Engagement Patterns and Attitudes
Sneha Ashok & K.Padmakumar

Abstract- Stand-up comedy has become a popular genre on digital spaces and online viewing platforms such as Netflix and Amazon Prime, and the comedians are also using social media platforms to share content and connect with their audience. In the present study, the digital space is examined as an equalising ground, offering opportunity to upload content in a cost-effective way and the nature of online engagement between young adults and stand-up comedians is investigated. To measure the social media user attitudes toward stand-up comedians, a survey is conducted. Findings indicate user engagement and interactivity play a role in determining the nature of communication and gratifications obtained by the users online. Users are found to engage both actively as well as passively with online content. About 95 percent of the respondents gain information pertaining to stand-up comedians through social media and only a minor fraction from other sources like television, radio, newspapers and magazines. Females are more active engagers while males consume digital content passively

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Role of Communication in Addressing Myths and Prejudices Surrounding Menstrual Hygiene: A Male Perspective
Amala T Chacko & Nikhil Kumar Gouda

Abstract- Menstruation and menstrual practices are still clouded by taboos and socio-cultural restrictions in many parts of the globe. Bringing men to talk about the facts of menstruation will pave the way for women to get redeemed from social isolation and other serious reproductive health problems. Due to myths and prejudices related to menstruation, women are subjected to discrimination in many places. This study explores the types of myths and prejudices, places of discrimination, factors responsible, possible communication and policy interventions to address the problem from the perspective of male university students. Central University of Tamil Nadu has been taken as the field of study. Grounded Theory approach (Strauss & Corbin) is used for analyzing the data as it is the most popular method of analyzing qualitative data for sensitive issues like Menstruation and Menstrual Hygiene Management (MHM)

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Volume 2: Issue 1: June 2018

Television and Child Development: Positive Effects
Boobalakrishnan N. & Malini Srinivasan

Abstract- Given the smartphone onslaught and the instant access to internet that it offers, television still holds its unique position and attracts masses. When it comes to television audience, children are the main targets. A section of television channels is exclusively for children that are edutainment and infotainment-based. Even before entering schools, children are exposed to varieties of topics through television that plays a major role in their life and development. Omnipresence of television provides information and entertainment that affect child behaviour, attitude, academic performance and knowledge. The present study aims to analyse television usage of parents and children, family type and the potential benefits of television. A survey was conducted with 200 parents in Coimbatore in the Indian state of Tamil Nadu. Results show that there is a relationship between television usage of children during weekends and their extra-curricular activities. Whereas, the weekday usage of television among parents and children and their family type do not moderate positive effects of television.

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Text or Video? Moderators influencing the Choice of Online Educational Material
Anju M. U. & Francis P. Barclay

Abstract- Technologies and the internet are invading the education space. While online educational content are accuentating—if not replacing—traditional learning methods, the present study examines the extent of usage of online educational material—both textual and audio-visual—by choosing a stratified-random sample of 300 university students. We find a trend in favour of educational videos against e-learning text content. Moving beyond the extent of usage of such online educational content, the present study also examines smartphone usage, language and understanding, and reading habits as moderators that influence the choice between textual and audio-visual educational content online. To understand the influence of the chosen factors on exposure to textual and visual educational content, a test of interaction between these variables was executed. Study results showed that the variables reading habit and English language and understanding interacted with the extent of smartphone usage in its relationship with the extent of usage of online text and audio-visual content for educational purposes. Further, active readers were found to prefer online text over video content. There was also a positive association between the consumption of online text and video content indicating that users who use one of the types of online content for learning also end up using the other type of content. Using the study results, the online usage patterns of students are modelled.

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Theatre as a tool of Development Communication: A Media Aesthetics Study
Sourav Gupta & Pradosh Kumar Rath

Abstract- In Theatre for Development (TfD), drama scripts are improvised on a certain developmental issue and presented according to the need of the people and area. The Koraput-Balangir-Kalahandi (KBK) region of Odisha, a state in Eastern India, is undoubtedly one of the most-backward, underdeveloped and poverty-stricken areas of the country. So, alternative forms of communication like theatre find relevance in formulating communication strategies in this area. The present study is based on enquires into the existing approaches of TfD, the aesthetic challenges it faces and attempts to explore the correct approach to TfD practice with respect to KBK. The findings hint at the use of aesthetically inappropriate methods to incorporate development messages in theatre and gross negligence to preparations of theatre. It is concluded that although applied in nature, a theatre should conform to its aesthetic principles to effectively communicate development messages.

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Cartoon Branding: Child Choices, Recall and Response
Mou Mukherjee-Das

Abstract- Among the multifarious Indian masses viewing cartoons—constituting mainly children—indigenous versions are gaining ground after the ages of Western monopoly. In this backdrop, this paper analyses communication perspectives of the burgeoning cartoon industry and how children respond to its marketing strategies, in two subdivisions of the Indian state of West Bengal—rural and agriculture-based Bolpur and urban and industry-based Durgapur—using several tests: CAT (Child Association Test), Word Association Test, TAT (Thematic Association Tests) and Aided and Unaided Recall. Data collected from children ranging from Class II to IV through interviews are analyzed using Z tests. It is observed that children have their own explanations when it comes to choosing their favorite cartoon characters and show a marked interest in the Indian genre despite having a fascination for Western cartoons. Kids also exhibit marked preferences and can clearly segregate the good from the bad. This paper is an useful resource for marketers to catch cartoon trends and learn how children react to different genres of cartoons, what their viewing preferences are, which characters they like the most, which channels captivate them and why.

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Educational Communication in the Digital World
I. Arul Aram

Abstract- What in the discipline of education that is called 'Educational Technology' is called 'Educational Communication' in the discipline of Media Studies. Educational Communication in the digital world is being tackled by both the disciplines of Education and Media Studies. When education goes beyond the four walls of the classroom and incorporates some of techniques of mass communication, Media Studies has a better hold to grapple with the issues. Learning through smartphones and the internet has become the norm. The students of today even in the formal education system use digital devices widely to supplement their classroom learning. Massive Open Online Courses (MOOCs) help formal and non-formal students to update their knowledge sitting anywhere, anytime. Even in the classrooms, devices like smart-boards have enhanced the teaching-learning experience. This paper traces the evolution of Educational Communication and examines the trends in the present digital world.

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